The first logo stayed with the brand for more than 40 years and was only redesigned in the middle of the 1940s. The red background made the white color look even brighter and fresher, evoking a sense of cleanliness and shining. The red and white color palette of the logo was symbolizing power, confidence, and passion. It was modern and slightly playful, making the product stand on the shelf. The nameplate was written in a custom sans-serif typeface with rounded shapes and slightly curved lines. The nameplate was set in two levels - “Colgate’s” was placed on top and enlarged, while the name of the product, “Ribbon Dental Cream” was written in smaller letters under the brand’s name. The very first logo for the toothpaste was created in 1897 and featured sleek white lettering on a red background. The first real design was created in 1897 and since that time it was redesigned eight times, keeping the original structure and color scheme. Though the company was established at the beginning of the century, its first toothpaste was introduced only in the 1870s, and it didn’t have any logo, but the simple lettering. The brand produces toothpastes, mouthwashes, brushes, and accessories, which can be found in pharmacies and supermarkets all over the globe. Once created at the end of the 19th century, the white and red composition was only changed in terms of style and typeface, but never - in colors.Ĭolgate is the name of toothpaste and oral care brand, which was established in the United States in 1873, and today is a part of a Colgate-Palmolive company. The visual identity of the world’s most famous toothpaste has always been constant in its color palette. Mouthwash products under this label are one of the most popular across the globe, with the brand’s presence in almost every country in the world. Colgate is the brand of dental care products, created in 1806 in the United States and owned by Colgate-Palmolive Group.
0 kommentar(er)
